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Case Study

Problem:

We needed to create an identity that could be displayed on companies who qualify to be Military Friendly. There also needed to be a mother brand that would represent the solo brand itself to display on the website. With badges for external display. Military Friendly brand that is displayed on print material for Fortune 1000 companies such as GE, Home Depot, Amazon and more. Users can visit the website and search for Military Friendly Employers, Schools and Franchises.


Solution:

RWB says patriotic at first glance. (Very important.) Keep the logo sleek, bold and fresh. While the badge is established and formal. Keep the brand uniform when switching Military Friendly designations. (Employers, Schools and Franchises.) Also, make the year stand out and easy to switch from year-to-year.

Identity

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Color Palette
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Web Design & Dev
  • Top 100 Military Friendly List (UI Concept)
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  • Top 100 Military Friendly Mobile Homepage
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  • Top 100 Military Friendly List (UI Concept)
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  • Top 100 Military Friendly List Primary Navigation (UI Concept)
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  • Military Friendly Homepage
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  • Military Friendly Client Portal Homepage
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Marketing Campaign
  • Branding displayed at the 2012 NCAA Carrier Classic Basketball Game (North Carolina vs. Michigan State)
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  • Facebook Page
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  • Print Advertising Campaign
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Full Website Views
  • Military Friendly Home Page
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  • Military Friendly List View
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  • Military Friendly Profile View
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