Case Study
Problem:
Needed to create a brand new identity. Partners include CONSOL Energy, EQT, Allegheny Conference of Community Development, Pittsburgh Technology Council, Align Leadership. GRID (Generating Resources for Industry Development) brings together HR leaders in the energy industry with a variety of views and experience to promote the constructive exchange of ideas and information. GRID is designed to maintain a productive environment free of solicitation, competition, or conflicting agendas. Through GRID, people within the industry will lead the industry.
Solution:
Wanted to show life, energy and freshness in the brand. With the gas industry so large in western PA a flame was a good recognizable symbol. It can also represent a leaf, for growth and green. A nice green and blue gradient brings the freshness to the brand. Wanted to create a standalone I cont with the “G” for social usage.
Identity
Color Palette
Web Banner
